Social media strategy
Goal
What do we want achieve with social media?
- reach
- visibility
- credibility
- community building and culture/identity
- channel for feedback
- customer service / interaction
- increase traffic to web site
Accounts
Who is our target audience? Which platforms our customers and leads are using?
Based on these questions, I have selected three different medias; Twitter, Facebook and Medium.com.
- APInf_Suomi
- Outreach in Twitter is more like marketing the other channels or linking articles/hackpad/etc.
- Hashtags #API
- Laura is admin, all the others are editors. Rights are basically the same, Laura just is able to change the "roles"
- Relaxed, human touched feeling in posts, not so serious or fact-based updates required every time.
- Posts about twice a week
Medium
*
Content strategy
Ratio between non-promotional and promotional content should be around 80/20.
More information sharing, data, articles, "office life" and less selling and pure marketing.
Mission statement of the profile? Business strategy?
What?
Hashtags
Frequency
Images
Metrics how to measure success?Tools? Analytics? Tracking?
Hootsuite
Editorial calendar
Title | Author | Topic | Date | Publish Time | Image | Publishing channels |
One more sprint finished! | How did sprint 5 go, what we achieved? | 26.62015 | 15.00 | Screen shot | Facebook, Twitter | |
Our MVP will be launched in September at Mindtrek Openmind. Stay tuned! |
External resources
The following resources may prove useful guides for social media outreach.
- NHS: Ridiculously Easy Guides to Social Media
- http://blog.hootsuite.com/wp-content/uploads/2014/12/Social-Media-Strategy-Template-Sheet1.pdf
- http://www.convinceandconvert.com/content-marketing/marketing-strategy-steps/?utm_content=buffer78eca&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
Practices
- Look to post events around the development process.
- Positive atmosphere is key to success in the posts
- Use language that engages the reader.
- Images from everyday office life.
- Shorten the urls using services like bit.ly or goo.gl
- Schedule the posts to be published on the best time for social media. (Graph: )http://bit.ly/1st5LY9)